We have been involved with a wide variety of research issues covering a broad range of pathologies (e.g. Oncology, Endocrinology, Rheumatology and so on) and products all over Switzerland and Western Europe for global leaders in the industry.
Our approach to research is flexible and addresses your specific needs and objectives. Delivering excellence in every phase of research, from problem definition through research design, to data collection, analysis and insights is our pledge.
Capitalizing on expertise and network
Our people have either a medical or a biology background, and have many years of experience within the biopharma industry.
We are experienced in conducting research with healthcare professionals. Over the years we have built an extensive medical network, from GPs to specialists, which we can recruit within a short period of time.
Value for money
Each therapeutic area has its own market dynamics and poses different challenges. We set great emphasis on thinking out of the box to give you the competitive edge in your business. We analyze it, taking into account your market specificities and provide you with actionable insights that you can translate into efficient marketing activities.
Our research has taken us in many different marketing areas. Some studies we have conducted include but are not limited to:
- Competitive Intelligence - Therapeutic Area Insight
- Identification of key drivers for the use of a product – Usage Patterns
- Identification of core target segment for a product new entry – Therapeutic Area Mapping
- Evaluation of advertising strategies – Media Surveys
- Current usage of therapies – Treatment patterns
- Product perception and positioning
- Corporate perception and positioning
- Proof of concept – Pilot studies
Range of research services
- qualitative research
- quantitative research
- online research
- International and national